Panel Literature Association – Full Branding & Website
Tags: Branding · Web UX · Art direction · Editorial design
Project Overview
This case study covers the long-term visual and digital development of the Panel Literature Association, a cultural organization whose identity I created entirely from the ground up. I defined the visual style, designed and continuously evolved the website, and shaped the look and feel of all publications and public-facing materials.
Rather than a single launch project, this work represents ongoing authorship and creative ownership, adapting as the association publishes new books, organizes events, and collaborates with artists.
Role
Art Director · Design Lead
Scope
Visual identity, website design, book and publication design, event visuals, ongoing creative direction
Context
Cultural organization · Literature, art, and design · Long-term collaboration
Format
Continuous development · Evolving brand and digital presence
The Challenge
The association began without an existing visual identity or digital platform. The challenge was to create a distinctive and recognizable visual language that could:
Unite literature, art, and design under one coherent style
Support a growing range of activities (publications, events, collaborations)
Remain flexible and relevant over time
Balance expressive, cultural aesthetics with clarity and usability
The identity needed to feel authored and intentional, while allowing space for different artistic voices.
My Role & Ownership
I led the project end-to-end, owning both the creative direction and the hands-on design work. I defined the visual language, designed all key materials, and continue to evolve the brand and website as the association grows.
My role covered:
Creating the full visual identity from zero
Designing and maintaining the website with a focus on usability and consistency
Designing books, magazines, and print materials
Defining the visual direction of events and exhibitions
Selecting and collaborating with artists
Ensuring coherence across print, digital, and physical spaces
This long-term ownership ensures continuity while allowing the identity to evolve naturally.
Visual Direction & Influences
The visual language is rooted in strong typographic structure and editorial composition, combined with playful and expressive elements. My background in cinema informs the pacing, composition, and atmosphere of the work, drawing on classic visual principles while embracing experimental and animated influences.
The result is a style that feels timeless yet alive — structured but open to interpretation and collaboration.
Website & Ongoing Evolution
The website was designed as a living platform rather than a static showcase. I continuously refine structure, content presentation, and usability as new books are published and events are organized, ensuring the digital presence grows alongside the association.
Impact
8 years as Art Director
12 magazine issues and 2 books published
3 exhibitions curated
Strong and recognizable visual identity across print, web, and public spaces
Publications featured prominently in bookstores and cultural venues
Key Takeaways
This project demonstrates my ability to:
Build a visual identity from zero
Lead long-term creative direction
Balance expressive design with clarity and usability
Maintain consistency across evolving content and formats